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Beet Events

1. Why It Exists

Problem it solves: The Indian diaspora in the USA struggles to discover cultural events, festivals, concerts, and community gatherings. Information is scattered across WhatsApp groups, Facebook pages, and word-of-mouth, causing people to miss events they would have loved to attend.

Value proposition: Comprehensive event discovery platform specifically for Indian cultural events across the USA. From Bollywood concerts to Diwali celebrations, classical music to standup comedy - all in one place with easy booking and group coordination features.

Strategic importance: Events are social experiences that drive group bookings and higher transaction values. This feature positions Beet as the cultural hub for the Indian community, driving both revenue and community engagement.

2. Scope

MVP (Current Phase)

  • Event discovery by location and category
  • Detailed event pages with photos/videos
  • Ticket booking with Beet Pay
  • Calendar integration
  • Share functionality for WhatsApp/social
  • Basic event host tools

Phase 2 - Community Features (Months 4-6)

  • Community Event Creation: User-generated cultural events
  • Event + Dining Packages: Complete evening experiences
  • VIP Access Programs: Early bird tickets, meet-and-greets
  • Social Event Matching: "Find friends going to same events"
  • Cultural Calendar: Festival planning and reminders

Phase 3 - Revolutionary Features (Months 7-12)

  • Hybrid Events: Virtual + in-person experiences
  • AI Event Curation: Personalized festival recommendations
  • Community Ambassadors: Local cultural leaders as event partners
  • Cultural Tourism: Weekend getaway packages
  • Legacy Events: Annual recurring celebrations

3. Design Considerations

User Experience

  • Location-based discovery within 50 miles
  • Filter by date, category, price, language
  • Visual-first design with event posters
  • Quick booking flow (<3 taps)
  • Group booking coordination

Technical Architecture

  • Event database with geolocation
  • Integration with ticketing partners
  • Calendar sync capabilities
  • Push notifications for saved events
  • Analytics for event hosts

Business Rules

  • Event submission review: 24 hours
  • Booking window: Until 1 hour before event
  • Service fee: 10% of ticket price
  • Free events: Optional donations
  • Minimum ticket price: $5

4. Validation

Success Metrics

  • Event listings: 500+ active events monthly
  • Discovery engagement: 70% browse multiple events
  • Booking conversion: 25% of viewers book tickets
  • Group bookings: 40% involve 3+ tickets
  • Host satisfaction: 80% list multiple events

Technical Validation

  • Search performance testing
  • Booking system load testing
  • Location accuracy verification
  • Payment integration testing

5. Risks & Edge Cases

High Risk

  • Event cancellations: Attendee frustration and refunds
  • Mitigation: Clear cancellation policy, automatic refunds
  • Fake/spam events: Trust and safety issues
  • Mitigation: Host verification, community reporting

Medium Risk

  • Last-minute changes: Venue or time updates
  • Mitigation: Push notifications, email alerts
  • Overselling: More tickets sold than capacity
  • Mitigation: Real-time inventory sync

Edge Cases

  • Free events with limited capacity: First-come registration
  • Handling: Waitlist system, check-in verification
  • Multi-day festivals: Complex ticketing options
  • Handling: Flexible ticket types, day passes

Key User Flows

Discovering Events

  1. User opens events section
  2. Sees nearby events based on location
  3. Filters by dates or categories
  4. Browses event cards with key details
  5. Taps for full event information
  6. Saves interesting events

Booking Event Tickets

  1. User selects event to attend
  2. Chooses ticket type and quantity
  3. Adds to cart with Beet Pay
  4. Receives mobile tickets
  5. Gets calendar reminder
  6. Earns Beet Bucks on purchase

Creating Group Event

  1. User finds interesting event
  2. Taps "Create Group Booking"
  3. Shares link with WhatsApp group
  4. Friends join and select tickets
  5. Organizer manages and pays
  6. Everyone receives their tickets

Cultural Festival Experience

  1. User searches "Diwali events near me"
  2. Finds complete festival package: celebration + dinner
  3. Books VIP access with early entry and meet-and-greet
  4. Gets exclusive merchandise and photo opportunities
  5. Shares experience on social media for bonus Bucks
  6. Receives recommendations for similar festivals

Partnership Strategy

Event Organizer Partnerships

  • Cultural Organizations: Temples, community centers, cultural associations
  • Professional Promoters: Bollywood concert promoters, event companies
  • Venue Partnerships: Convention centers, performing arts venues
  • Celebrity Partnerships: Artists, comedians, musicians for exclusive events

Experience Enhancement Partners

  • Restaurants: Pre/post event dining packages
  • Transportation: Group shuttle services, ride coordination
  • Merchandise: Event-specific cultural products
  • Photography: Professional event photography services

Revenue Sharing Model

  • Service Fees: 8-15% of ticket sales (sliding scale by volume)
  • Premium Placements: Featured event listings
  • Sponsored Content: Partner-funded event promotions
  • Data Insights: Anonymous analytics to event organizers

Community Building Features

Cultural Ambassador Program

  • Local community leaders verify and promote events
  • Exclusive access to plan community celebrations
  • Commission on successful event bookings
  • Recognition and social status within the platform

Social Impact Integration

  • Charity Events: Proceeds support community causes
  • Volunteer Opportunities: Give back to cultural organizations
  • Educational Events: Cultural workshops and learning experiences
  • Mentorship Programs: Connect experienced community members with newcomers

Status: Not Started Priority: High Target Release: Q2 2025