Launch Execution Plan¶

Product Launch Date: June 20, 2025
Target: Market-First Strategy for Indian Diaspora Entertainment

Immediate Actions (Next 30 Days)¶

Week 1 (Jun 20-26): Foundation Sprint¶

Daily Push Strategy: - Day 1-2: Technical architecture setup, domain acquisition, hosting setup - Day 3-4: User authentication system, basic UI framework - Day 5-6: Event data model, manual curation tools - Day 7: First 10 SF Bay Area events manually added

Daily Standup: 9 AM PT | Deploy: Every evening

Week 2 (Jun 27 - Jul 3): Content & Growth¶

Daily Push Strategy: - Day 1-2: Event scraping automation for major venues (Chase Center, Oracle Park) - Day 3-4: Social media accounts setup, SEO foundation - Day 5-6: Email capture system, waitlist building - Day 7: 50 events live, alpha user recruitment begins

Week 3 (Jul 4-10): User Experience¶

Daily Push Strategy: - Day 1-2: Mobile-responsive design, event detail pages - Day 3-4: Search and filter functionality - Day 5-6: User feedback system, analytics setup - Day 7: Alpha testing with 25 invited users

Week 4 (Jul 11-17): Market Validation¶

Daily Push Strategy: - Day 1-2: User onboarding flow optimization - Day 3-4: Event recommendation engine v1 - Day 5-6: Partnership outreach to first 5 venues - Day 7: 100 events live, beta user expansion

Market-First Tactics¶

Content Strategy (Ship Daily)¶

Monday: Cricket match schedules and venue info
Tuesday: Bollywood movie releases and showtimes
Wednesday: Cultural event roundup (temple events, festivals)
Thursday: Food festival and restaurant partnerships
Friday: Weekend event recommendations
Saturday: User-generated content and social sharing
Sunday: Weekly digest and upcoming highlights

User Acquisition (Compound Growth)¶

Week 1: Friends & family (25 users)
Week 2: Social media outreach (50 users)
Week 3: Community forums and groups (100 users)
Week 4: Referral system launch (200 users)
Month 2: Influencer partnerships (500 users)
Month 3: PR and media coverage (1,000 users)

Partnership Pipeline¶

Immediate (July 2025): - Chase Center (Warriors games, concerts) - Oracle Park (Giants games) - SAP Center (Sharks games, shows) - Local Indian restaurants (20+ partnerships)

Short-term (August 2025): - AMC, Regal, Cinemark (movie bookings) - Eventbrite integration - Temple and cultural center partnerships

Feature Release Calendar¶

July 2025: Core MVP¶

Event listing and search
User accounts and preferences
Mobile web app
Basic recommendations

Event bookmarking
Friend connections
Event sharing
Push notifications

September 2025: Commerce¶

Ticket booking integration
Payment processing
Commission tracking
Loyalty program foundation

October 2025: Scale¶

Multi-city expansion (LA, NYC)
Advanced search filters
Personalized recommendations
Analytics dashboard

Success Metrics & KPIs¶

Daily Tracking¶

New user signups
Event page views
User session duration
Social shares

Weekly Goals¶

Week 1: 25 users, 10 events
Week 2: 50 users, 25 events
Week 3: 100 users, 50 events
Week 4: 200 users, 100 events

Monthly Milestones¶

Month 1: 500 users, 200 events, 5 partnerships
Month 2: 1,000 users, 500 events, 10 partnerships
Month 3: 2,500 users, 1,000 events, 20 partnerships

Risk Mitigation¶

Technical Risks¶

Backup Plan: Multiple hosting providers, CDN setup
Data Loss: Daily backups, version control
Performance: Load testing, optimization monitoring

Market Risks¶

Competition: Focus on niche, superior curation
User Adoption: Incentivize early users, referral rewards
Content: Multiple data sources, manual backup curation

Business Risks¶

Funding: Bootstrap approach, revenue generation focus
Partnerships: Multiple venue options, no single point of failure
Legal: Terms of service, privacy policy, compliance

Owner: Ranga Reddy
Launch Team: Engineering, Product, Marketing
Review Cycle: Daily standups, weekly sprint reviews