Beet Vision¶

This document is the single source of truth for our mission, strategy, and definition of success. It is a living document, and the placeholders [TBD] mark our highest-priority areas for research and validation. We will review this before every major strategic decision.

Part 1: The Thesis (The "Why")¶

1. The Inevitable Future¶

Our vision is a world where every member of the Indian diaspora can instantly access the pulse of their culture, creating a continent-wide, digitally-connected community.

2. The Physics of the Problem (First Principles)¶

Our core belief is that the market is governed by three fundamental laws:

• The Law of Fragmentation: Entertainment information for this demographic is scattered across [TBD: survey to quantify N > 10] platforms, an inherently inefficient state.

• The Law of Wasted Time: This fragmentation imposes a time tax of [TBD: survey to quantify avg. 15-20 mins] per search, leading to user abandonment.

• The Law of Missed Connections: [TBD: survey to quantify, e.g., 75%] of users miss events they want to attend, resulting in lost opportunities for cultural and social connection.

3. The Market Inefficiency (The "Why Now")¶

This problem persists due to a perfect storm of opportunity:

• Incumbent Complacency: Large, horizontal players (Eventbrite, Ticketmaster) lack the focus to serve this vertical niche effectively.

• The Competitive Vacuum: Existing niche players [TBD: list 2-3] lack the technical execution or capital to solve the problem at scale.

• The Catalyst Event: The DOJ's antitrust lawsuit against Ticketmaster has destabilized the market leader, creating a once-in-a-decade opening for a trusted, user-first alternative.

4. The Elegant Solution¶

Beet is a vertical super-aggregator. By consolidating the fragmented supply of events, media, and commerce and presenting it through a single, curated, mobile-first interface, we eliminate the time tax and solve the discovery problem. We are a utility for cultural connection.

Part 2: The Master Plan (The "How")¶

Phase 1: Beachhead - Capture the High-Passion Niche (Jun 2025 – Dec 2025)¶

• Objective: Achieve product-market fit with the most passionate user segment in a single geography.

• Actions: Aggregate all Cricket and major Bollywood events in SF Bay Area. Manually curate the first 100 events. Launch alpha in July, beta in August, public launch in September.

• Success Metric: 10,000 WAU with 30% 4-week retention by December 2025.

Phase 2: Aggregation & Moat - Become the Gravity Well (Dec 2025 – Jun 2026)¶

• Objective: Become the most comprehensive data source for our niche and build a defensible competitive advantage.

• Actions: Scale aggregation technology to 8 major metro areas (SF, LA, NYC, Chicago, Houston, Dallas, Seattle, DC). Secure 5+ key ticketing API partnerships. Launch Bucks loyalty program and movie booking integration.

• Success Metric: Become the #1 search result for "Indian events" in target cities. Achieve 75,000 WAU with $150K monthly revenue.

Phase 3: Market Dominance - Become the Default Utility (Jun 2026+)¶

• Objective: Make Beet an indispensable tool for our target demographic across the US.

• Actions: National rollout to 15+ major metro areas. Launch B2B portal for event organizers. Exclusive content partnerships and corporate event solutions.

• Success Metric: 250,000+ WAU, platform profitability, and Series A fundraising by Q4 2026.

Part 3: The Machine (The "What")¶

1. Core Principles (The Laws of Our Company)¶

Product Physics:¶

• Curation Over Clutter: We are editors, not just a search engine.
• Speed is a Feature: The product must feel instantaneous.
• Trust is the Default: We are transparent with pricing and data.

Engineering Ethos:¶

• Build for 10x: Architect for the next order of magnitude.
• Automate Everything: Manual processes are bugs.
• Ship Daily: We move with urgency and iterate based on data.

2. The Equation of Success (First-Principle Metrics)¶

Our business is governed by this formula. We will set and track goals for each variable quarterly.

Growth = (Content Aggregated) x (Acquisition Rate) x (Engagement & Retention Rate)

• Q3 2025 Content Goal: 200 active events in SF Bay Area
• Q3 2025 Acquisition Goal: 2,000 total users

• Q3 2025 Engagement Goal: 20% WAU/MAU ratio

• Q4 2025 Content Goal: 800 active events across 3 cities

• Q4 2025 Acquisition Goal: 8,000 total users
• Q4 2025 Engagement Goal: 25% WAU/MAU ratio

3. The Anti-Patterns (What We Will Not Do)¶

• We will not build generic social media features.
• We will not be distracted by B2B revenue before consumer dominance.
• We will not compromise user experience with intrusive advertising.

Part 4: Known Unknowns (The "What If")¶

1. Core Assumptions & Validation Plan¶

Assumption #1 (The "Super-App" Thesis):¶

Users desire one app for events, movies, and deals.

Validation Plan:¶

Track cross-feature usage. Success Criteria: >25% of WAU engage with 2+ categories by December 2025.

Assumption #2 (The "Scalable Content" Thesis):¶

We can automate content aggregation at a low cost.

Validation Plan:¶

Build and test initial scrapers/integrations. Success Criteria: Aggregate 80% of target events with <5 hours/week manual effort by March 2026.

2. Existential Risks & Mitigation¶

Risk #1 (The "Chicken-and-Egg" Problem):¶

No users without events; no events without users.

Mitigation:¶

We will be the "supply side" at launch. We will manually onboard the first 100 high-quality events in our launch market for free.

Risk #2 (Partnership Failure):¶

We fail to secure API access from major ticketing platforms.

Mitigation:¶

Our initial model will rely on web-scraping and affiliate links, which do not require permission, providing a runway to prove our value and strengthen our future negotiating position.

Document Owner: Ranga Reddy Beta Launch: August 1, 2025 Status: Living Document – Placeholders require active research.